Recently a woman, who shares mutual friends with me, wrote a nice message introducing herself. After the normal pleasantries, she went straight to the point, “I sell ___________ products and would love to meet up to explore which one would suit your needs.” My reply was genuine, yet honest, “I think it’s a great item, but I am not interested in becoming a customer right now. I do love meeting new friends, so if you’d like to get acquainted outside of a business endeavor, I’d love to get together.” I am still waiting on that coffee date to be scheduled…
Whether selling products, writing a book, or running a ministry, we all have dreams of expansion. When we believe in something, our hearts grow invested, and it’s natural to want the world to buy in. Our products and ideas get shared with people in our neighborhoods, at our kid’s sporting events, maybe even in the checkout line at the grocery store.
Most predominately it gets marketed online.
Starting to blog a couple years ago, I became more ingrained in the online culture, thus noticing a fascinating trend. From beauty specialists to florists, photographers to wedding planners, small business owners to entrepreneurs, and writers to speakers of various topics, the trend to push other people around in the process of growing a platform is pervasive.
Follow someone online to unfollow them later
Like people’s posts to gain exposure
Comment only when it benefits the brand
Cheer someone on to gain something in return
And so on…
What happens when, as self-proclaimed Christian leaders, we buy into this mentality, when we see a goal and employ whatever strategy it takes to get to the top? What impact does it have on those around us, and do our ministries, our hearts, become affected by these practices? When we see other people, not for how we can serve them, but how they can serve us, the consequences devastate the over-arching commandment we have as believers in Jesus Christ.
We are commanded to…
“Be devoted to one another in love. Honor one another above yourselves.” (Romans 12:10)
“A new command I give you: Love one another. As I have loved you, so you must love one another. By this everyone will know that you are my disciples, if you love one another.” (John 13:34-45)
“Love the Lord your God with all your heart and with all your soul and with all your mind. This is the first and greatest commandment. And the second is like it: Love your neighbor as yourself.” (Matthew 22:37-39)
I might have 383 followers on Instagram for the rest of my blogging career. I might only get a few comments, a couple dozen likes, and maybe one or two shares per post. Quite possibly that could keep me from ever receiving a book deal, speaking at high-profile events, or making a public name for myself. But if that is the sphere of influence God has assigned me, then THAT SHOULD BE ENOUGH.
This doesn’t mean we can’t advertise our products or posts. It doesn’t imply that we should stop working hard to make connections or forgo joining communities with other like-minded people. It certainly shouldn’t stop us from praying for God to open doors, asking Him to expand our message or help us reach our goals. And, for heaven’s sake, we don’t have to follow every person online who first follows us.
It all comes down to the motivations and intentions of our heart.
What it means is that WHEN we set the goals, make the introductions, put our best-executed foot forward, we release our grip on the outcome and trust God to bring who needs to hear it most. It’s not about the money. It’s not about the fame. It’s not about the numbers.
It’s about Christ’s message for His world.
So I have decided to let God grow my sphere of influence instead of playing the game. I will fight the temptation to show interest in other people for the purpose of furthering my agenda. I will not speak of Christ’s love and then turn around and use people for my gain. If you feel like I have already done this to you, please message me so I can ask for your forgiveness.
I will let God determine my influence as He sees fit and for His purpose alone. And I will choose to elevate Christ over my goals. His will over mine. His plans over my platform.
Our calling as Christians to love others above ourselves is worth the trade.
The temptations and insecurities are real, so we need to band together in this surrender. Holding each other accountable, we can spur one another on to say “yes” to God’s assignments, regardless of the worldly outcome. After all, if one person’s life is encouraged or changed by our words, our ministries, or our service, than it is worth it all.
Who’s with me?